1年 理一(11,16-17,23,27,31) 月 3 Ｓ 英語中級（クラス指定セメスター型） 1年 理一(11,16-17,23,27,31) 月 3 Ｓ 英語中級（クラス指定セメスター型） 時間割コード 時間割コード 英語中級（クラス指定セメスター型）月 3 英語中級（クラス指定セメスター型）月 3 30116 講義題目 授業の目標概要 成績評価方法 教科書 ガイダンス 30117 講義題目 授業の目標概要 成績評価方法 教科書 ガイダンス 開講 開講 English Through Advertising and Advertising's Role in Society M3 The goal of this course is to assist students in understanding the relationships between advertising and the modern consumer-oriented society. By the end of this class, students will be able to present and discuss issues in a researched and structured manner. We will study advertising campaigns from TV, the Internet and print media, discover the sales messages contained in these campaigns and how they reach their consumer targets. We will also research the way similar products are marketed differently for different cultures or countries. In addition, we will evaluate the way different societies use PSAs (Public Service Announcements / 公共広告) to raise awareness of important issues such as Domestic Violence (DV), HIV/AIDS, substance abuse, etc. Topics covered will include: - TV Commercial Strategies - Print Advertisements Design Analysis - PSAs, CSR and cause marketing - Advertising controversies (political advertising, advertising tobacco and alcohol, advertising to children, gender and racial stereotypes in advertising.) 30%: Advertising Analysis Portfolio 20%: Learning Journal 10%: Report on Museum Visit (this may be replaced by an alternative task if the museum visit is not possible) 20%: Presentation 20%: Active contribution to the class 教科書は使用しない。／Will not use textbook 特に行わない。／Will not conduct guidance TED Talks - Discussions and Presentations The primary goal of this course is to develop students’ confidence in using English to converse spontaneously on a range of topics. Through discussion activities and presentations, students will develop and strengthen communication strategies to express themselves more accurately and smoothly. 40% Student-led discussion assignment 40% Group presentation assignment 20% Participation Full attendance and active participation are expected of all students. 教科書は使用しない。／Will not use textbook 特に行わない。／Will not conduct guidance 授業科目名 授業科目名 担当教員 メズールール ジェルマン 担当教員 WONG Michelle 所属 曜限 英語 所属 曜限 英語 対象 対象
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